Our client wanted a video for his lead capture page that would qualify/disqualify the viewer, showcase some of the silliness and subtle humor that is an integral part of their company culture, and explain in a credible way how their program works. He had a rough script with some ideas, but not much more.
We used his ideas as a starting point and developed and refined them into a complete script. We then scouted locations and talent, and filmed all the footage. We performed all the post production, and even got to be present when he premiered the new video at his annual national conference.